I build websites for artists that get out of the way

Sheet 01-09 — For artists & musicians

Built the way I built Impy Pilapil’s site: a gallery wall first, a website second. Series and exhibitions, a shop for editions, a press kit or EPK — and nothing between a visitor and the work.

Start a site The Impy Pilapil case

Fig. 01-A — Operations circuit, the gallery wins the pageScale 1:1 · Module 24

images ●gallery ●shop ●press kit ●care ●

01 — What you get

Six things, none of them in the way

Part 01

Gallery-first templates

Series, works, exhibitions. The image is the layout; everything else is margin.

Part 02

Image pipeline

Upload once. Responsive sizes, colour-managed, lazy-loaded. Big files in, fast pages out.

Part 03

Shop

Prints, editions, merch, tickets. SureCart on WordPress, or Payload + Stripe on Astro.

Part 04

Press kit / EPK

Bio, hi-res images, tech rider, one link to send a gallery, a venue or a journalist.

Part 05

Shows & discography

Dates, venues, releases, embeds. Updated from your phone between sets.

Part 06

Care

Hosting, backups, updates. You stop thinking about the website — that is the point.

02 — Proof

Detail A — Impy Pilapil, 2023

Case 03

Impy Pilapil

impypilapil.com
2023
WordPress · Bricks + ACSS · SureCart

→ The full sheet

03 — How it goes

Six marks on one ruler

01Look at the work
Studio visit or a folder of images. What leads, what supports.
02Choose the wall
Which gallery template, what the nav says, what sells.
03Build
Templates on your real images, not stock.
04Load the archive
Years of work, titled and dated, in series.
05Launch
Domain, email, a link for the gallery and the press.
06Care
Hosting, backups, updates. New work from your phone.

04 — Fit check

Is this your kind of site?

This is for you if

You have a body of work and a phone full of photos of it.
You sell editions, prints, tickets or merch, or would like to.
A gallery, a venue or a journalist keeps asking for “your website”.
Your EPK lives in a shared folder and you would rather send a link.

Not for you if

You want the website itself to be the artwork — then we talk consultancy first.
You need a social feed more than an archive. Instagram is fine; I will link to it.
You need a full online store with hundreds of SKUs and a warehouse.

Do I need to know how to code?: No. You upload images and type titles. The templates do the rest, and the Care Package keeps it running.
Can I sell work on it?: Yes — prints, editions, originals, tickets, merch. Payments by card or local wallets, receipts and shipping handled.
I’m a musician, not a visual artist.: Same template, different wall: releases and shows lead, embeds from the platforms you already use, an EPK page with the rider and the photos.

05 — Start a site

Send me the work.

A link to your Instagram or a folder of images is enough. I reply with a template suggestion and a quote.